> For the complete documentation index, see [llms.txt](https://docs.claimr.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.claimr.io/rewards.md).
# Rewards
A reward is something of value that you offer to users for completing specific tasks or achieving certain milestones within your campaign. It's a way to recognize and acknowledge their efforts, encouraging them to continue participating and striving for further accomplishments.
Rewards play a crucial role in gamification by:
* **Motivating users:** The prospect of earning rewards encourages users to engage with your campaign and complete tasks.
* **Driving desired actions:** By associating rewards with specific actions, you can incentivize users to take those actions, such as signing up for a newsletter, making a purchase, or referring a friend.
* **Increasing user retention:** Rewards create a sense of accomplishment and encourage users to stay active within your campaign, leading to higher retention rates.
* **Building brand loyalty:** By offering valuable and desirable rewards, you can foster positive associations with your brand and build stronger relationships with your users.
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