> ## Documentation Index
> Fetch the complete documentation index at: https://docs.claimr.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Rewards: motivate users to participate and progress through your claimr campaigns

> See what rewards can do for your campaigns and find your way into reward settings and custom rewards.

A reward is something of value that you offer to users for completing specific tasks or achieving certain milestones within your campaign. It's a way to recognize and acknowledge their efforts, encouraging them to continue participating and striving for further accomplishments.

Rewards play a crucial role in gamification by:

* **Motivating users**: The prospect of earning rewards encourages users to engage with your campaign and complete tasks.
* **Driving desired actions**: By associating rewards with specific actions, you can incentivize users to take those actions, such as signing up for a newsletter, making a purchase, or referring a friend.
* **Increasing user retention**: Rewards create a sense of accomplishment and encourage users to stay active within your campaign, leading to higher retention rates.
* **Building brand loyalty**: By offering valuable and desirable rewards, you can foster positive associations with your brand and build stronger relationships with your users.

<CardGroup cols={2}>
  <Card title="Reward settings" icon="gear" href="/rewards/reward-settings">
    Define and configure the rewards you'll offer for completing quests and tasks.
  </Card>

  <Card title="Custom rewards" icon="file-csv" href="/rewards/custom-rewards">
    Award points to users based on data you already have, outside of claimr.
  </Card>
</CardGroup>