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Understanding KOLs

KOLs, or Key Opinion Leaders, are individuals who have built a strong online presence and influence within a particular niche or community. They are often seen as experts or trusted sources of information, and their opinions and recommendations can significantly impact the decisions of their followers.

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Benefits of using KOLs

Increased reach: KOLs can significantly expand the reach of your Claimr campaigns. Their established audience and online presence can introduce your campaigns to a wider range of potential participants, increasing visibility and attracting new users. Enhanced credibility: KOLs often have a high level of trust and credibility within their communities. By partnering with them, you can leverage this trust to enhance the perceived value and legitimacy of your campaigns, encouraging more users to participate. Targeted promotion: KOLs can effectively promote specific aspects of your campaigns or target particular user segments. This allows you to tailor your message and reach the most relevant audience for your campaign goals. Performance tracking: Claimr provides tools to track the performance of your KOL partnerships. You can monitor metrics such as the number of referrals, completed tasks, and overall engagement generated by each KOL, allowing you to measure the effectiveness of your collaborations and optimize your strategies.

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Setting up KOLs

1

Access the KOLs section

Navigate to the Events section in the Claimr admin panel and select the KOLs tab.
KOLs panel

KOLs panel

2

Create a new KOL entry

Click the Create button to add a new KOL entry.
3

Set up KOL details

KOL settings

KOLs settings

  • Name: Enter the name of the KOL.
  • KOL ID (optional): Assign a custom ID to the KOL for internal management. This ID must be 8 to 24 characters long and can only contain letters, numbers, hyphens, and underscores.
  • Ref Link:
    • Base link: Provide the base URL for the KOL’s referral link. This should be a link to a page with a Claimr widget, such as a landing page or a client’s website.
    • Referral ID tag: Select a tag that will be appended to the base link to create the unique referral link: “ref” or “invite”.
4

Save the KOL entry

Click Create to save the new KOL entry. This will generate a unique KOL referral link, including the specified tag and the KOL’s ID.

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Tracking KOL performance

Claimr provides a table in the KOLs section to track the performance of your KOLs. It includes:
  • Name: The name of the KOL.
  • Link ID: The unique ID associated with the KOL’s referral link.
  • Link: The full referral link the KOL can share with their audience.
  • Valid referrals: The number of users who joined your campaign through the KOL’s unique referral link and performed a qualifying action.
  • Total referrals: The total number of referrals attributed to the KOL, including those who may not have completed any actions.
  • XP: The total amount of XP earned by the KOL’s referrals.
  • Completed [X] tasks: The number of users referred by the KOL who have completed a specific number of tasks (1, 3, 5, 7, and 10).

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Presenting KOLs to users

When users click on a KOL’s unique referral link they are directed to a page with a Claimr widget.
Example of a KOL referral widget

Example

A typical KOL widget might display the title, the rewards information, a brief instruction (“Click to earn 10 XP”), and a button.